Executive Team
Enacting our Core Values, BHC’s executive team leads with respect, integrity, and stewardship.
Peter Norman
Co-Founder & CEO
Founder, Peter Norman, started Bellevue Healthcare with the vision of positively impacting his local community. Peter, a long-time resident of Washington, earned his Bachelor’s Degree in Economics from Westmont College in Santa Barbara, California. His deep connection to the Pacific Northwest made it the perfect place to establish a company that upholds the core values of honesty, integrity, and stewardship.
Bellevue Healthcare was built with an emphasis on hiring individuals who are eager to serve and share a commitment to building a sustainable business model. Almost all of Bellevue Healthcare's leadership team started just after college in delivery technician roles. This gave them a comprehensive understanding of the business and customer needs from the ground up. Most of them have been with Bellevue Healthcare for 20 years or more. The leadership team’s dedication and team-like environment have enabled Bellevue Healthcare to thrive within Pacific Northwest communities, assisting countless customers and patients in receiving the equipment and service they deserve.
After serving as President for 15 years, Peter transitioned to the role of Chief Executive in 2016, focusing on growth and expansion. Bellevue Healthcare is committed to helping neighbors within the communities it serves and has a bright, sustainable future. Peter is dedicated to ensuring that Bellevue Healthcare has the necessary foundation and infrastructure to remain an independent and sustainable organization that can serve customers well into the future.
Joel Gallion
President
Joel was born in Del Rio, TX to an Air Force family and spent the majority of his childhood moving between 8 different states. Joel lives on the Eastside with his wife, Erin, and 4 children. He holds a BA in Economics and Business from Westmont College and an MBA from the University of Washington.
He started working for Bellevue Healthcare as a Delivery Technician. Joel had the opportunity to quickly learn every aspect of Bellevue Healthcare’s core business model and it became evident that he was the ideal candidate to manage the first expansion of Bellevue Healthcare in Tacoma, Washington. Soon after Bellevue Healthcare’s first expansion, Joel was promoted to Territory Manager and then Regional VP. In this role he provided support and oversight for our showroom locations and customers in Tacoma, Lacey, Silverdale, Sequim and Portland.
In 2016 Joel became President of Bellevue Healthcare and today drives the company with the same vision and mission that Peter Norman had instilled within the company at its inception. Leading with care and compassion, Joel is committed to nurturing the small business culture that Bellevue Healthcare was founded upon even in times of rapid growth.
Bryce Schaffner
Executive VP of Business Development
Bryce, a Pacific Lutheran University graduate with a degree in Biology and Business Administration, embarked on his journey with Bellevue Healthcare as a Delivery Technician. His dedication and hard work soon led him to play a key role in the company's expansion across Chelan, Pierce, Snohomish, Skagit, and Whatcom Counties. As the Regional VP of Bellingham, Everett, and Wenatchee branches, Bryce demonstrated exceptional leadership and management skills.
His consistent efforts and significant contributions to the company's growth were recognized in 2016 when he was promoted to the position of Executive VP of Business Development.
Bryce takes immense pride in being part of an organization that values its employees and empowers them to make a meaningful difference in the lives of their customers. He believes that Bellevue Healthcare's commitment to providing exceptional care and support to its clients is what sets it apart from other healthcare providers.
Josh Moritz
Executive VP of Operations
Josh holds a degree in International Business with a minor in Marketing which he received from Azusa Pacific University. Josh joined the Bellevue Healthcare team as a Delivery Technician in what was going to be a brief stint while applying for law school. However, after a few months with the company, Josh was so impressed with the direction Bellevue Healthcare was heading and the potential it possessed that he put his plans for law school on hold and committed himself full-time to Bellevue Healthcare.
In 2016 Josh was appointed Executive VP Operations. Josh enjoys the challenge that comes with managing and motivating a group of diverse individuals towards a common goal. His enthusiasm about the opportunity that Bellevue Healthcare has remains just as strong as it was in his early working days. Josh is dedicated to making Bellevue Healthcare the Medical Equipment supplier of choice for the Pacific Northwest.
Bob LaBelle
VP of Rehab Services
Bob a native of Spokane, Washington attended Whitworth College, where he received his bachelor’s degree in Communications with a minor in Business. Bob came to Bellevue Healthcare and spent his initial two years at our flagship location in Bellevue before he was selected to launch the first Eastern Washington location, Bellevue Healthcare in Spokane. Since the opening of the location in Spokane, Bellevue Healthcare has quickly become one of the leading DME providers for the Inland NW. As BHC expanded in Eastern Washington and Idaho, Bob was promoted to Territory Manager of the Inland NW where he was honored to serve his hometown and surrounding areas.
His commitment to better address the rehabilitation needs of his clients led Bob to obtain his Assistive Technology Professional (ATP) certification. He now brings his leadership and commitment to service to Bellevue Healthcare’s Complex Rehabilitation team as a VP of Rehab Services.
Jordan Cartwright
Director of Rehab Support
Jordan was raised in Gig Harbor, WA and began in healthcare as a Massage Therapist. After seven years she was ready to explore new ways to assist people and transitioned into Complex Rehabilitation with a local company. Her skills in identifying problems and crafting solutions lead her to become an Analyst. In 2017, she joined Bellevue Healthcare’s Complex Rehabilitation Team where she put her background as an Analyst to work helping BHC establish new protocols to streamline our claim submission process. She was promoted to Director of Revenue Cycle where she continued to improve our processes to reduce errors and processing time to help ensure our customers receive their equipment faster. In 2019 she transitioned back to our Rehab team becoming the Director of Rehab Support.
Jordan enjoys the dynamic nature of healthcare and the opportunities that are created for improved customer care. "BHC is on the cutting edge of change. We are customer care driven and always looking for a better way to serve our customers."
Michael Ball
Director of Operations
Michael grew up in Gig Harbor and has called Tacoma home for most of his life. In 2008, he joined Bellevue Healthcare Tacoma as a Delivery Technician and quickly transitioned to Lead Delivery Technician. He then transitioned to a Customer Service role with the opening of the new Peninsula location in 2012, using his logistics and inventory experience to set up the warehouse. He later returned to Tacoma as the Customer Service Lead and Training Specialist, supporting BHC’s South Sound and Peninsula branches.
In 2017 he became the Tacoma Warehouse Manager, where he developed systems and processes that brought greater efficiency and function. Because of this and his extensive hands-on experience with all aspects of inventory management, he was selected to become the Director of Purchasing and Warehouse Operations in 2018. Michael looks forward to continuing to evolve with BHC.
Danielle O’Malley
Director of Revenue Accounting
Danielle graduated from Washington State University with a Bachelor’s degree in Political Science. After starting her family, she came to Bellevue Healthcare in 2007 with a strong background in finance and quickly became an integral part of our back end processes. One of her main focuses throughout her tenure at BHC has been hospice contracts & billing. She’s especially proud of the work BHC does for the hospice community, as she believes end of life care is just as important and meaningful as healthcare received throughout one’s life. Danielle has centralized our billing processes for contracted programs and oversees our daily operational revenue. She is also responsible for maintaining our city and state licensures and tax obligations.
Danielle is grateful to be a part of the growth and development of BHC, and looks forward to providing continued service to our healthcare partners and communities.
Trish Williamson
Human Resources Director
Growing up in a military family, Trish spent many years calling places such as Hawai’i, Guam, Panama, and the Philippines home.
Being immersed in various cultures has molded her ability to appreciate and connect with people from all walks of life as well as embrace and adapt to change. Trish received her bachelor’s degree from Central Washington University in Business Administration with a concentration in Marketing. She also earned her MBA degree in Executive Communication from Baylor University. Sic’em Bears!
Since joining Bellevue Healthcare in 2012, she has effectively executed diverse HR and Talent Acquisition processes to uphold BHC’s Mission. She enjoys aiding team members and building connections with them. Her enthusiasm lies in mentorship, development, and fostering growth, and she is dedicated to a lifelong journey of continuous learning.
Aaron Harding
Northwest Zone Director
Aaron completed his education at Washington State University, where he graduated with a degree in Business Management and Operations. Upon graduating Aaron started his career with Bellevue Healthcare as a Delivery Technician. He fell in love with the industry and the relationships he forged with customers in the community and focused his objectives on learning and implementing efficiency building and team management.That focus and dedication lead him to become a Customer Service Representative, a Store Manager, and later the King County Logistics Manager.
In 2018 Aaron was selected to be the Branch Manager for Bellevue Healthcare’s Portland location where his expertise in logistics brought new growth and opportunity. In 2020 he returned to Washington where he now serves as our Northwest Zone Director.
Zeb Donlan
King County Zone Director
Zeb, a Washington native from Renton, graduated from Western Washington University in Bellingham. Starting as a Delivery Technician at our flagship Bellevue location, Zeb recognized the potential of a lasting and meaningful career available with Bellevue Healthcare. By the end of his first year Zeb had advanced to a customer service position. When it was announced that Bellevue Healthcare would be expanding to Bellingham, Zeb, eager to return to his college town moved north to help with the opening. He went on to serve as our Bellingham Branch Manager for eleven years before returning to oversee our King County locations as our King County Zone Director.
Zeb truly enjoys working with his fellow employees and the opportunity to serve the customers of our community.
Spencer Rowe
East Outreach Director, ATP
Spencer joined Bellevue Healthcare as a Delivery Technician while completing his Business Administration degree at the University of Washington. Impressed with BHC's dedication to exceptional service, he joined full-time upon graduation and soon received management training in Tacoma.
He then served as Assistant Manager in Spokane before opening and leading the Coeur d'Alene location, where he also served Complex Rehab customers as a certified ATP. In 2020, he was selected as East Outreach Director for eastern Washington and Northern Idaho, and continues to instill the same service first mindset with all new team members he helps develop.
Nick Crawford
East Development Director, ATP
Originally from Yakima, Nick moved to Spokane and earned his bachelor’s degree in Business Administration at Eastern Washington University. He started at Bellevue Healthcare Spokane as a Delivery Technician after a friend recommended the company. Nick's hard work led to success in various roles, and he enjoys being a reliable resource for colleagues and customers.
In addition to his role as the Manager for our Spokane branch, Nick also serves our clients in Eastern Washington and Northern Idaho as an ATP. In 2020 Nick was selected to become our new East Zone Director, where he supports our numerous eastern branches helping them develop and upload the service and customer mindset BHC is known for.
Jorge Uzcategui
Southwest Outreach Director
Jorge was born and raised in Venezuela. He studied at Pacific Lutheran University, where he graduated with a Bachelor’s degree in Business Administration. Shortly after completing his studies, he began his career with Bellevue Healthcare as a Delivery Technician, quickly, transitioning to Customer Service Representative.
He relocated to Bellingham to assist in the opening of a new branch as the Assistant Store Manager. Jorge has been serving the Peninsula communities by managing both our Sequim and Bremerton showroom locations.
In 2020 Jorge was selected to be our Southwest Outreach Director covering the Olympic Peninsula, Thurston County, and Pierce County.
Casey Hayes
Southwest Development Director
Originally from Mercer Island, WA, Casey graduated from Eastern Washington University with a degree in Criminal Justice and became a certified EMT prior to joining BHC as a delivery technician, and he’s been at BHC ever since.
Casey quickly transitioned to become a Customer Experience Representative and later went on to be the Customer Experience Lead and Respiratory Department Lead at Bellevue Healthcare’s Headquarters.
In 2017 Casey became the Branch Manager for Bellevue Healthcare Tacoma where he continued to make an impact on our customers. In 2020 Casey was selected to become the Southwest Development Director supporting our Tacoma, Lacey, and Olympic Peninsula branches. In March of 2022, he graduated from Western Governors University with a Masters in Business Administration.
Reggie Ruiz
Oregon Zone Director - Bend
Reggie grew up in Spokane, Washington and attended Central Washington University in Ellensburg, WA where he completed a Bachelors in Public Health. Prior to Bellevue Healthcare he worked as store manager at Just Sports and for the Spokane Regional Health District in community health education.
In 2012 he started as a Delivery Technician at Bellevue Healthcare’s Spokane branch. Never one to pass up on a new challenge, Reggie went onto customer service, logistics, and inventory management and served as the Spokane Warehouse Manager and Assistant Branch Manager. “It has been a great decision for me to stick with this great company. I love Bellevue Healthcare’s work culture and enjoy my coworkers.”
In 2020 Reggie was selected to lead BHC’s new Bend, Oregon location. He looks forward to getting to know and serving the Central Oregon community that he now calls home.